How to Analyze and Improve Asset Turnover Ratio?

Asset turnover ratio is an important financial ratio used to understand how well the company is utilizing its assets to generate revenue. It is imperative for every company to analyze and improve Asset Turnover Ratio (ATR). The article highlights the reasons and ways to analyze and interpret asset turnover ratio as an important part of ratio analysis.

Definition of Asset Turnover Ratio

Asset turnover ratio determines the ability of a company to generate revenue from its assets by comparing the net sales of the company with the total assets. It is calculated by dividing net sales by average total assets of a company. In other words, it aims to measure sales as a percentage of average assets to determine how much sales is generated by each rupee of assets.

There can be several variants of this ratio depending on the type of assets used to calculate the ratio, viz. fixed assets, current assets and total assets.

How to Interpret Asset Turnover Ratio?

Asset turnover ratio shows the comparison between the net sales and the average assets of the company. An asset turnover ratio of 3 means, for every 1 USD worth of assets, 3 USD worth of sale is generated. So, a higher asset turnover ratio is preferred as it reflects more efficient asset utilization. However, as with other ratios, the asset turnover ratio needs to be analyzed while keeping in Improve Asset Turnover Ratiomind the industry standards.

Some industries are designed to use assets in a better way than others. A higher asset turnover ratio implies that the company is more efficient at using its assets. A low asset turnover ratio, on the other hand, reflects the bad management of assets by the company. It may also indicate production or management problems.

Why is it necessary to Improve Asset Turnover Ratio?

Since asset turnover ratio measures the efficiency of a company in managing its resources to generate its sales, it is very obvious that higher turnover ratios are preferred to reflect a better state of affairs at the company. This ratio gives an insight to the creditors and investors into the internal management of the company. A low asset turnover ratio will surely signify excess production, bad inventory management or poor collection practices. Thus, it is very important to improve the asset turnover ratio of a company.

How to Improve Asset Turnover Ratio

If a company analyzes that its asset turnover ratio is declining over time, there are several ways in which the asset turnover ratio can be improved:

Increase Revenue

The easiest way to improve asset turnover ratio is to focus on increasing revenue. The assets might be properly utilized, but the sales could be slow resulting in a low asset turnover ratio. The company needs to increase its sales by more promotions and by quick movements of the finished goods.

Liquidate Assets

Obsolete or unused assets should be liquidated quickly. Assets, that are not used frequently, should be analyzed to see whether there is a sense in retaining those. Basically, the company should sell those assets that do not add to the bottom line regularly.


Another efficient way is to lease assets, instead of buying them. Any leased equipment is not counted as a fixed asset.

Improve Efficiency

The asset turnover ratio could be low because of inefficient use of assets. The company should analyze how the assets are used and ways to improve the productivity of each asset. The output should increase without any significant increase in any other expenses.

Accelerate Accounts Receivables

The Slow collection of accounts receivables will lower the sales in the period, hence reducing the asset turnover ratio. The company should focus on quick collection practices. This can include outsourcing the delinquent accounts to a collection agency, hiring an employee just for collecting pending invoices and reducing the amount of time given to customers to pay.

Better Inventory Management

The company needs to check its inventory management to figure out the time spent in the movement of the goods throughout the process. If the company’s delivery system is slow, there will be delays in getting the product to the customer and collecting the payment on time. The company should invest in technology and automate the order, billing and inventory systems. This will improve the sales and increase the asset turnover ratio.


Companies need to keep a track on the asset turnover ratio. This ratio helps the company to measure how productive the business is and how much revenue is generated from its investment in the assets. A high asset turnover ratio is a sign of a better and efficient management of assets on hand. So, the companies need to analyze and improve their asset turnover ratio at regular intervals.



Last updated on : July 12th, 2017
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